NEWS / PRESS
iid, LIVE ENTERPRISE, and THETA agree to jointly
distribute and sell VR content and VR goggles
iid, LIVE ENTERPRISE, and THETA agree to jointly distribute and sell VR content and VR goggles
November 14th, 2016
Press Release

iid, Inc. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Hiroshi Miyakawa; hereinafter, "iid"), LIVE ENTERPRISE Co., Ltd. (Head Office: Toshima-ku, Tokyo; Representative Director: Shu Fujii; hereinafter, "LIVE ENTERPRISE"), and THETA Corporation (Head Office: Nakano Ward, Tokyo; President Masahiko Suzuki, hereinafter, "THETA") have agreed to jointly distribute and sell VR content and VR goggles to further popularize VR (Virtual Reality) content.

In early 2017, they plan to sell new content to be delivered by EINYME (https://einy.me/), a platform for delivering high-quality VR videos optimized for live-action videos produced by iid and THETA. This new content will be bundled with the "Hako Trip EINYME Original Version (tentative name)" paper goggles developed by LIVE ENTERPRISE.

2016 is called the first year of the "VR Era." Although there are many VR goggles on the market for enjoying VR content, many of them remain high-priced. So the VR environment still has not spread much. LIVE ENTERPRISE's "Hako Trip" is VR goggles made of paper that can be used with a smartphone. It is a low-priced VR environment that can be purchased at electronics shops and bookstores.

The three companies aim to jointly develop a VR business by building a widespread environment where high-quality VR content can be easily enjoyed.

■"Hako Trip EINYME Original Version (tentative name)" Product Information

Suggested retail price: ¥1,500 (excluding tax)

Type and specifications: Single-lens and twin-lens types

Product size: Approx. (W) 155 mm × (H) 90 mm × (D) 53 mm

On sale: Early 2017

Cast: To be determined (*Cast of idols or entertainers to be announced later.)

Sale outlets: Electronics shops and bookstores nationwide.

■About "Hako Trip"

VR goggles (bundled with VR content) made and sold by LIVE ENTERPRISE.

Suggested retail price: 8 types, ¥1,200 each (excluding tax)

Single-lens type: Dinosaur Experience, Animal Kingdom, Marine Exploration, Flying Scream

Twin-lens type: X Sports, Healing Trip, High Place Scream, Horror Experience

Product size: Approx. (W) 155 mm × (H) 90 mm × (D) 53 mm

*On sale at electronics shops, bookstores, etc., nationwide.

■Companies in this press release:

◆iid, Inc.

Head Office: 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan

Representative Director: Hiroshi Miyakawa

Lines of Business: Media projects, research projects, media commerce

URL: http://www.iid.co.jp/

◆LIVE ENTERPRISE Co., Ltd.

Head Office: KDX Takadanobaba Bldg. 4th floor, 3-14-29 Takada, Toshima-ku, Tokyo, Japan

Representative Director: Shu Fujii

Lines of Business: Planning and manufacturing of products and daily goods

URL: http://liveenterprise.jp

◆THETA Corporation

Head Office: YS Garden 704, 2-1-8 Honcho, Nakano-ku, Tokyo, Japan

CEO: Masahiko Suzuki

Lines of Business: VR video production, VR content delivery

URL: http://www.thetacorp.jp/