THETA Corporation (Head Office: Nakano Ward, Tokyo; President Masahiko Suzuki, hereinafter, "THETA"), JAKOL CORPORATION, and Slow Curve have jointly released the world's first "VR music video" shot in "180°×STEREO.
This VR music video will have a major release on December 9th, 2016 by a major label called "VIC:CESS." The first major single will be "Effect" which is the normal-version Music Video. THETA also planned, shot, and edited the world's first VR music video using editing technology and camera equipment (patent pending) it developed itself. (https://einy.me/ja/channels/4)
First major single "Effect"
■Four features of this VR music video
(1) Shot in stereo with patent-pending camera equipment.
Two cameras equipped with high-resolution, high-sensitivity sensors were used. By using special camera equipment developed by THETA, outstanding video quality can be obtained without making the VR viewer queasy or uncomfortable.
(2) Edited and composited with VFX (visual effects).
To enhance the user's viewing experience, VFX (visual effects) have been incorporated. Besides the recorded video, the music's audio level was analyzed and the audio source was linked to graphic animation. This amplifies the user's "experience" and "tension."
Diverse animation was synchronized with the music's audio level using VFX.
(3) Up close with the artist entering the viewer's personal space.
To make the artist look more realistic, the shooting plan emphasized the artist's movements and performance that would enter the viewer's personal space. This gives the viewer added thrills and a better 3D experience.
The performers approach and enter the viewer's personal space.
(4) New live effect by splicing together footage.
The transition of each scene was adjusted to match the music. By splicing the scenes into a natural sequence, we created a "new experience." Unlike conventional music videos, it gives the illusion of a live performance right in front of your eyes.
VR brings a new viewing experience to music videos.
As described above, THETA will continue to develop VR music videos and produce live-action VR content as stereoscopic videos. Also, in addition to major platforms in Japan, we will form alliances with major overseas companies especially in Asia and North America to provide quality content.
Head Office: YS Garden 704, 2-1-8 Honcho, Nakano-ku, Tokyo, Japan
Established: January 6th, 2016
Representative Director: Masahiko Suzuki
Lines of Business: VR video production, VR content delivery
Head Office: 3-5-19 Jingumae, Shibuya-ku, Tokyo
Established: March 2007
Representative Director: Seiro Kudo
Lines of Business: Entertainment production operation, talent management, others
Slow Curve Co., LTD
Established: April 2016
Representative Director: Kosuke Kimura
Lines of Business: Talent management and planning, WEB projects
Press Release Contact
THETA Corporation, Contact: Masahiko Suzuki
Email: [email protected]
*Product images (digital) and sample devices available.